Developers are using AI in all kinds of ways. The most common is in visual assets — things like characters, textures, and backgrounds. But AI is also shaping music, voice-overs, storylines, item descriptions, marketing materials, and even game code. Some of this work happens before launch (pre-generated assets), while other content is created in real time as you play (live-generated content).

And it’s not just small indie games experimenting. Well-known titles like My Summer Car, Liar’s Bar, The Quinfall, and Inzoi are all on the list. My Summer Car is especially interesting: it has sold around 2.5 million copies and even includes AI-generated paintings in the main character’s home. Developers are also starting to disclose AI use more openly — partly to stay transparent, and partly to keep players comfortable with the idea.

Still, the report notes this is likely just the tip of the iceberg. Not every developer is clear about how they use AI, and live-generated content raises new questions about performance, fairness, and the kind of experiences players will get. One thing is clear, though: AI is no longer a side experiment — it’s becoming a core part of how games are made. Whether players fully embrace it or push back depends on how well developers balance creativity, quality, and honesty.